Heart Bingo to Relaunch as BetVictor Strikes Deal With Global

As some of you will already be aware, Heart Bingo is no longer going to operate on Gamesys’ bingo network. This is because Gamesys’ 10-year deal with Global came to an end in September. This is why we saw the introduction of Double Bubble Bingo, the new bingo site from them. If you had an account at Heart Bingo you can now use it to log in and play at Double Bubble Bingo.

Now, it’s finally official that BetVictor struck an agreement with Global for the Heart Bingo brand rights. Global is a media and entertainment group that owns broadcasting brands in the UK and abroad. As well as Heart there is Gold, Capital, Capital XTRA, Classic FM, LBC, LBC News, Global’s Newsroom, Smooth, and Radio X.

BetVictor is a household betting brand in the UK but hasn’t been involved in bingo over the years. In fact, only this year we saw the arrival of BetVictor Bingo with the help of Pragmatic Play’s bingo software. They also launched hbingo.co.uk, clearly in preparation to take over the rights to the Heart Bingo brand. We believe that what you currently see live on hbingo.co.uk will then migrate to the original heartbingo.co.uk.

Global’s Director of Enterprise, Joel Stern, said: “Heart Bingo is one of the UK’s best-loved bingo brands with a loyal community of players. We’re delighted to be able to offer our players a best-in-class experience and are looking forward to bringing the feel-good factor of Heart Bingo to even more people through our new partnership with BetVictor.”

Director of eGaming, Turlough Lally, commented: “We’re so excited to be partnering with such a well-respected and much-loved bingo brand. Heart Bingo players are sure to love all the extra features in the pipeline, along with familiar games and a few surprises! We are fully committed to creating an improved and safer gambling experience with even more prize-winning opportunities.”

It’s confirmed that there will be freshly designed bingo games as well as exclusive online slots. Pragmatic Play has excelled at this since launching its bingo product. One Pragmatic Play bingo site to check out is PlayOJO Bingo as they offer the exclusive Masked Singer UK Bingo room. Another good thing is that you’ll still find slots, instant win, and live casino games from other providers.

This isn’t a new concept for BetVictor as last year they launched BildBet in Germany. This is in partnership with one of the largest German newspapers. There was also the partnership with PariMatch which saw them launch this brand in the UK. This brand uses BetVictor’s UK licence and technology platform.

With a huge brand like Heart Bingo, we’re sure that BetVictor will manage to maintain its legacy as one of the best UK bingo sites. We’re looking forward to testing out the new innovative games.

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